Creating the products the market wants
Year of publication: |
1989
|
---|---|
Authors: | Deschamps, Jean-Philippe |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 1005558-7. - Vol. 17.1989, 1, p. 4-16
|
Subject: | Marktforschung | Market research | Produktgestaltung | Product design | Innovation |
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