Creating trust and commitment in B2B services
Oliver Alexander Gansser, Silvia Boßow-Thies, Bianca Krol
| Year of publication: |
2021
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| Authors: | Gansser, Oliver Alexander ; Boßow-Thies, Silvia ; Krol, Bianca |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 97.2021, p. 274-285
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| Subject: | B2B services | Commitment | Drivers of trust | Trust | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Unternehmensdienstleistung | Business services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.07.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206323