Creating value in marketing and business simulations : an author's viewpoint
Year of publication: |
August 2016
|
---|---|
Authors: | Cadotte, Ernest R. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 38.2016, 2, p. 119-129
|
Subject: | marketing simulation | experiential learning | business simulations | simulation design | business coach | Simulation | Planspiel | Business game |
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