Creating value through relationships: A critical contribution from social marketing
Year of publication: |
2009
|
---|---|
Authors: | Marques, Susana Vasconcelos |
Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 6.2009, 1, p. 95-96
|
Publisher: |
Springer |
Subject: | Relationship marketing | Social marketing | Value pluralism | Value creation |
Saved in:
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