Creating visual narrative art for decoding stories that consumers and brands tell
Year of publication: |
2010
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Authors: | Megehee, Carol M. ; Woodside, Arch G. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 27.2010, 6, p. 603-623
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