Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
Year of publication: |
2003
|
---|---|
Authors: | Drèze, Xavier ; Bell, David R. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 22.2003, 1, p. 16-39
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | trade promotion | scan-back | off-invoice | forward-buying | empirical analysis |
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