Co-creation by engaging beyond oneself : the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter
Year of publication: |
2011
|
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Authors: | Finsterwalder, Jörg ; Kupplerwieser, Volker G. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 7, p. 607-618
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kundenservice | Customer service | Zielgruppe | Target group | Soziale Beziehungen | Social relations |
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