Creation of brand equity : traditional media vs social media
Year of publication: |
April-June 2016
|
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Authors: | Chitra, R. |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 14.2016, 2, p. 98-106
|
Subject: | Social media | brand equity | traditional media | brand awareness | Social Web | Social web | Markenimage | Brand image | Markenführung | Brand management | Mediensektor | Media industries | Kommunikationsmedien | Communication media |
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