Creation of service science curriculum for customer-oriented business innovation
Year of publication: |
[2016]
|
---|---|
Authors: | Takagi, Hideaki ; Okada, Yukihiko ; Yoshise, Akiko ; Shigeno, Maiko |
Published in: |
Global perspectives on service science: Japan. - New York, NY : Springer, ISBN 1-4939-3592-5. - 2016, p. 313-336
|
Subject: | Innovation | Lehrplan | Curriculum | USA | United States | Unternehmensdienstleistung | Business services | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy |
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