Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Diana Raiko, Viktoriia Cherepanova
Year of publication: |
2019
|
---|---|
Authors: | Raiko, Diana ; Cherepanova, Viktoriia |
Published in: |
Baltic Journal of Economic Studies. - Riga : Baltija publishing, ISSN 2256-0963, ZDB-ID 2886399-9. - Vol. 5.2019, 2, p. 191-205
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Subject: | image | brand | marketing | enterprise | evaluation of performance of marketing department | Firmenimage | Corporate reputation | Marketing | Markenartikel | Brand | Markenimage | Brand image | USA | United States |
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