Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism
Christian Dussart
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Dussart, Christian |
| Publisher: |
New York, NY : Palgrave Macmillan |
| Subject: | Geschäftsmodell | Business model | Innovation | Produktdifferenzierung | Product differentiation | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Marketingmanagement | Marketing management | Verbraucher | Präferenz | Markenwert |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 172 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of business logics -- Approaches to CVC: the disruption spectrum. Erscheint: 01. Dezember 2010 |
| ISBN: | 978-0-230-10530-0 ; 0-230-10530-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008936737