Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Year of publication: |
2015
|
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Authors: | Ashley, Christy ; Tuten, Tracy L. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 1, p. 15-27
|
Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Inhaltsanalyse | Content analysis |
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