Creative strategy : a handbook for innovation
William Duggan
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Duggan, William R. |
| Publisher: |
New York [u.a.] : Columbia Business School Publ. |
| Subject: | Innovation | Kreativität | Creativity | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 165 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index From mind to method -- Precedents -- What's the problem? -- Where do we look? -- Creative combination -- Resolution -- Get organized -- Kinds of innovation -- Brainstorming -- Top ten -- Creative -- Strategy. |
| ISBN: | 978-0-231-16052-0 ; 978-0-231-53146-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684746