Creative strategy in direct & interactive marketing
Susan K. Jones
| Year of publication: |
2006 ; 3rd ed
|
|---|---|
| Authors: | Jones, Susan K. |
| Publisher: |
Chicago, Ill. : Racom Communications |
| Subject: | Direktmarketing | Direct marketing | Strategisches Management | Strategic management | Kreativität | Creativity |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 209 S. Ill. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: published as Creative strategy in direct marketing. Lincolnwood, Ill.: NTC, 1998 |
| ISBN: | 1-933199-02-4 ; 978-1-933199-02-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659622