Creative that sells : how advertising execution affects sales
Year of publication: |
January-March 2016
|
---|---|
Authors: | Hartnett, Nicole ; Kennedy, Rachel ; Sharp, Byron ; Greenacre, Luke |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 1, p. 102-112
|
Subject: | Fernsehwerbung | Television advertising | Kreativität | Creativity | Werbewirkung | Advertising effects | Empirische Methode | Empirical method |
-
Ad typicality judgments in the processing of creative television ads
Peterson, Mark, (2023)
-
Market share vs. market size effects of advertising : analysis of market structure
Girnius, Audrius Juozas, (2003)
-
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven, (2016)
- More ...
-
Extending validity testing of the Persuasion Principles Index
Hartnett, Nicole, (2020)
-
Comparing direct and indirect branding in advertising
Hartnett, Nicole, (2016)
-
Marketing is scrambled : all evidence-based theorists are invited to breakfast
Kennedy, Rachel, (2018)
- More ...