Creativity as the key to success : a plea for more guts in social marketing communication
Answin Vilmar
| Year of publication: |
2023
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|---|---|
| Authors: | Vilmar, Answin |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 3, p. 543-549
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| Subject: | Campaign efficiency | Communication | Creativity | SDGs | WARC Creative 100 | Kreativität | Social Marketing | Social marketing | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-023-00364-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383335