Creativity chains and playing in the crossfire on the video-sharing site YouTube
Year of publication: |
2010
|
---|---|
Authors: | Boulaire, Christèle ; Hervet, Guillaume ; Graf, Raoul |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 4.2010, 2, p. 111-141
|
Subject: | Internet | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Social Web | Social web |
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