Creativity & Innovation a Road Map to Business Success and Growth in Sierra Leone : From Intuition to Process Management

Research scholars and business Professionals have proven that macro of business entities in developing economies like in the case of Sierra Leone fail fundamentally as a result of the incapacity and inability of the owners (Entrepreneurs/shareholders) and business Agents to be creative, innovative and the transformation of their intuitive ways of operational business activities to process management and business process orientation. Some Entrepreneurs/shareholders and Management show some amount of “I don't care”, negligence and carelessness at the initial stage of not adopting the corrective measures of the business tradition, strategies, risk and change management of winning business success to attain depending on the type of investment portfolio, procedures, policies and approach for business planning, priority, pacing, people, processes and controls to attain operational excellence, high employee engagement and increase customer/client centricity. That is where the problem of this paper lies. Therefore, the objective of this research study is to clearly bring out a theoretical exposition of the issues involved in creativity & innovation and to determine whether these indicators stimulate and influence business success to attain growth, process management and business process orientation as in the case of relevant literature reviewed in Kline-Linked model, Abrams and Hippel's research findings. Literature findings indicate that innovation and creativity has the capacity to influence success in business performance and growth especially in a developing economy like Sierra Leone. The paper recommends improved quality of human intellectual capital building and training at all levels, training and building quality innovation and creativity structures with related indicators, adequate funding on research, science and development programs, benchmarking countries that ranked high on Global Innovation Index and business growth risk assessment tools. The research study is a proxy of business practitioners to enrich their skills, techniques and strategies for better and excellent operational performance to attain steady growth and sustainable businesses success