Credibility and price premium-based competitiveness for industrial brands
Civilai Leckie, Abhishek Dwivedi, Lester W. Johnson
| Year of publication: |
2023
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|---|---|
| Authors: | Leckie, Civilai ; Dwivedi, Abhishek ; Johnson, Lester W. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-10
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| Subject: | Competitiveness | Credibility | Customer-company identification | Long-term orientation | Willingness to pay price premiums | Glaubwürdigkeit | Zahlungsbereitschaftsanalyse | Willingness to pay | Wettbewerb | Competition | Markenartikel | Brand | Preismanagement | Pricing strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103418 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364473