Crescent marketing, Muslim geographies and brand Islam
Year of publication: |
2013
|
---|---|
Authors: | Wilson, Jonathan A.J. ; Belk, Russell W. ; Bamossy, Gary J. ; Sandikci, Özlem ; Kartajaya, Hermawan ; Sobh, Rana ; Liu, Jonathan ; Scott, Linda |
Published in: |
Journal of Islamic Marketing. - Emerald Group Publishing Limited, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 4.2013, 1, p. 22-50
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Islamic marketing and branding | Muslim consumer behaviour | Marketing theory and practice | Halal | Muslim youth | Nation branding | Culture theory | Hip hop | Indonesia | Malaysia | Middle East | Marketing |
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