Crisis and continuity : the promotion of Made in New Zealand in the export and domestic markets
Felicity Barnes and Jim McAloon
| Year of publication: |
2023
|
|---|---|
| Authors: | Barnes, Felicity ; MacAloon, Jim |
| Published in: |
National brands and global markets : an historical perspective. - London : Routledge, Taylor & Francis, ISBN 978-1-000-85033-8. - 2023, p. 185-203
|
| Subject: | Neuseeland | New Zealand | Export | Außenwirtschaftsförderung | Trade promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003166184-11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433558