Crisis management strategies and the long-term effects of product recalls on firm value
Year of publication: |
September 2017
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Authors: | Liu, Yan ; Shankar, Venkatesh ; Yun, Wonjoo |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 5, p. 30-48
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Subject: | product recall | firm value | crisis management | advertising | long-term effects | Krisenmanagement | Crisis management | Produkthaftung | Product liability | Unternehmenswert | Firm value |
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