Crisis marketing : when bad things happen to good companies
Joe Marconi
| Year of publication: |
1997 ; 2. ed.
|
|---|---|
| Authors: | Marconi, Joe |
| Publisher: |
Lincolnwood (Chicago), Ill. : NTC Business Books [u.a.] |
| Subject: | Unternehmenskrise | Krisenmanagement | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 246 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8442-3237-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004367243