A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Year of publication: |
2022
|
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Authors: | Beverland, Michael B. ; Cankurtaran, Pinar ; Loussaïef, Leila |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 2, p. 214-230
|
Subject: | access-based consumption | branding | critical discourse analysis | materialism | sharing economy | sustainability | Share Economy | Sharing economy | Diskurstheorie | Discourse theory | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development | Konsumentenverhalten | Consumer behaviour |
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