Critical Research in Marketing: An Armchair Report
| Year of publication: |
2007
|
|---|---|
| Authors: | Scott, Linda |
| Publisher: |
Butterworth-Heinemann |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Scott, Linda (2007) Critical Research in Marketing: An Armchair Report. In: Shankar, A and Maclaran, Pauline, (eds.) Critical Marketing: Defining the Field. Butterworth-Heinemann, pp. 3-17. ISBN 978-0750680660 |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10011423887