Critical Success Factors for Online-Shops of Drugstores
Year of publication: |
2014
|
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Authors: | Svechla, Sabrina ; Fischer, Jessica ; Ferdinand, Hans-Michael |
Published in: |
Markenbrand. - Neu-Ulm : Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, ISSN 2195-4933. - 2014, 2/2014, p. 17-25
|
Publisher: |
Neu-Ulm : Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding |
Subject: | Gesundheitsversorgung | Marketing | Absatz | Vertrieb | Markenführung | Digitale Güter | Online-Handel | Drogerie | Drogeriewaren | Marketing-Kommunikation | Sales | Online-Shops | E-Commerce | Healthcare | ECommerce | Drugstores | Success Factors | B2B | Multi-Channel-Strategie |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 800300661 [GVK] hdl:10419/103303 [Handle] RePEc:zbw:hnumbr:103303 [RePEc] |
Classification: | M31 - Marketing ; M3 - Marketing and Advertising ; L81 - Retail and Wholesale Trade; Warehousing ; I12 - Health Production: Nutrition, Mortality, Morbidity, Substance Abuse and Addiction, Disability, and Economic Behavior |
Source: |
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Svechla, Sabrina, (2014)
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Critical Success Factors for Online-Shops of Drugstores
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