Critical success factors for the "unbanked" customers in Kenya
Allan Mulengani Katwalo and Stella Isendi Muhanji
| Year of publication: |
2014
|
|---|---|
| Authors: | Katwalo, Allan Mulengani ; Muhanji, Stella Isendi |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 2, p. 88-103
|
| Subject: | Critical success factors | Factor analysis | Financial services | Kenya | Banking industry | Micro finance | Kenia | Erfolgsfaktor | Success factor | Finanzdienstleistung | Mikrofinanzierung | Microfinance | Bank | Beziehungsmarketing | Relationship marketing | Faktorenanalyse |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010343514