Critical view of multiple channels retailing
Richard Ladwein, Thouraya Ben Achma, Mohamed Slim Ben Mimoun
| Year of publication: |
2021
|
|---|---|
| Authors: | Ladwein, Richard ; Ben Achma, Thouraya ; Mimoun, Mohamed Slim Ben |
| Published in: |
Handbook of research on IoT, digital transformation, and the future of global marketing. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-7998-7192-7. - 2021, p. 302-313
|
| Subject: | Einkaufsverhalten | Shopping behaviour | Kaufentscheidung | Purchase decision | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-7192-7.ch017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012816095