CRM and RQ as key factors in retail setting services in an economic crisis context : the case of travel agencies
Maria Ángeles Oviedo-García; Manuela Vega-Vázquez; Mario Castellanos-Verdugo
| Year of publication: |
2015
|
|---|---|
| Authors: | Ángeles Oviedo-García, Maria de los ; Vega Vázquez, Manuela ; Castellanos Verdugo, Mario |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 9.2015, 4, p. 663-685
|
| Subject: | Customer relationship management | Relationship quality | Relationship quality outcomes | Switching barriers | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Reisevermittler | Travel agency | Lieferantenmanagement | Supplier relationship management |
Online Resource
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s11628-014-0244-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407254