CRM and the bottom line : do all CRM dimensions affect firm performance?
Year of publication: |
2014
|
---|---|
Authors: | Josiassen, Alexander ; Assaf, A. Georges ; Cvelbar, Ljubica Knezevic |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 36.2014, p. 130-136
|
Subject: | CRM dimensions | Performance | Hotel | Slovenia | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Slowenien | Hotellerie | Hotel industry | Performance-Messung | Performance measurement |
-
Kaur, Jasveen, (2015)
-
Dah, Helen M., (2023)
-
The effects of customer voice on hotel performance
Assaf, A. Georges, (2015)
- More ...
-
Performance drivers in the casino industry : evidence from Slovenia
Assaf, A. Georges, (2013)
-
The operational performance of UK airlines : 2002 - 2007
Assaf, A. Georges, (2011)
-
Does triple bottom line reporting improve hotel performance?
Assaf, A. Georges, (2012)
- More ...