CRM für Online-Shops : Make Big Data small - erfolgreiches Customer Relationship Management im E-Commerce
Olga Walter
| Year of publication: |
2016 ; 1. Auflage
|
|---|---|
| Authors: | Walter, Olga |
| Institutions: | MITP Verlags-GmbH & Co. KG (publisher) |
| Publisher: |
[Frechen] : mitp |
| Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Online-Shop | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | 232 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 223-224 |
| ISBN: | 3-95845-033-4 ; 978-3-95845-033-2 ; 978-3-95845-034-9 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808479