CRM im Direktmarketing : Kunden gewinnen durch interaktive Prozesse
Heinrich Holland ... Hrsg. von Heinrich Holland
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Other Persons: | Holland, Heinrich (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Direktmarketing | Kundenmanagement | Marketinginformationssystem | Bank |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | 163 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-11806-3 |
| Classification: | Marketing ; Banken, Versicherungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014011325