CRM Implementation: A Descriptive Study of the Service Industry in Pakistan
Year of publication: |
2014-02-09
|
---|---|
Authors: | Khan, Sana Akbar ; Qureshi, Salman Ali ; Hunjra, Ahmed Imran |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Customization | CRM Implementation | Customer Knowledge | Customer Satisfaction | Economic Performance |
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