CRM in investment banking and financial markets
Year of publication: |
2002
|
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Other Persons: | Findlay, Genevieve (contributor) |
Published in: |
CRM in financial services : a practical guide to making customer relationship management work. - London [u.a.] : Kogan Page, ISBN 0-7494-3696-4. - 2002, p. 210-224
|
Subject: | Beziehungsmarketing | Relationship marketing | Investmentbank | Investment bank | Finanzmarkt | Financial market |
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