CRM in social media : predicting increases in Facebook usage frequency
Year of publication: |
2015
|
---|---|
Authors: | Ballings, Michel ; Van den Poel, Dirk |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 244.2015, 1 (1.7.), p. 248-260
|
Subject: | Decision support systems | Social media | Data mining | Predictive analytics | Facebook | Social Web | Social web | Data Mining | Prognoseverfahren | Forecasting model | Management-Informationssystem | Management information system | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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