CRM practices and resources for the development of customer-focused multinational organizations
Luciano C. Batista
| Year of publication: |
2008
|
|---|---|
| Authors: | Batista, Luciano C. |
| Published in: |
Strategic knowledge management in multinational organizations. - Hershey, Pa. [u.a] : Information Science Reference, ISBN 978-1-59904-630-3. - 2008, p. 227-255
|
| Subject: | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Lernende Organisation | Learning organization | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003545698