CRM software success : a proposed performance measurement scale
Wander Trindade Venturini and Óscar González Benito
| Year of publication: |
2015
|
|---|---|
| Authors: | Trindade Venturini, Wander ; González Benito, Óscar |
| Published in: |
Journal of knowledge management. - Bingley : Emerald Group Publ. Ltd., ISSN 1367-3270, ZDB-ID 1495109-5. - Vol. 19.2015, 4, p. 856-875
|
| Subject: | Performance measurement | CRM | Customer relationship management | Relationship marketing | Scale | Beziehungsmarketing | Performance-Messung |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405581