CRM to social CRM : the integration of new technologies into customer relationship management
Musfiq Mannan Choudhury and Paul Harrigan
| Year of publication: |
2014
|
|---|---|
| Authors: | Choudhury, Musfiq Mannan ; Harrigan, Paul |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 2, p. 149-176
|
| Subject: | customer relationship management (CRM) | social media technologies | customer engagement initiatives | relational information processes | social CRM | partial least squares | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Partielle kleinste Quadrate | Partial least squares | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359556