CRM und Call Center : beziehungsorientiertes Controlling auf Basis medialer Interaktion
Tim Bolte
| Year of publication: |
2002 ; 1. Aufl.
|
|---|---|
| Authors: | Bolte, Tim |
| Publisher: |
Lohmar : Eul |
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Callcenter | Call centre | Mobile Marketing | Mobile marketing | Controlling | Management control | Kostenrechnung | Cost accounting | Kosten-Nutzen-Analyse | Cost-benefit analysis | Theorie | Theory | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 270 S Ill 210 mm x 147 mm, 384 gr. |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. 24 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2002 u.d.T.: Bolte, Tim: Customer Relationship Management und Call Center |
| ISBN: | 3-89936-037-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001724793