Cross-Brand Pass-Through in Supermarket Pricing
Year of publication: |
2008
|
---|---|
Authors: | Dubé, Jean-Pierre ; Gupta, Sachin |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 27.2008, 3, p. 324-333
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | pricing | promotion | retailing | channels of distribution | econometric models |
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