Cross business synergies: a categorization and review of risks and benefits
Year of publication: |
2005
|
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Authors: | Müller-Stewens, Günter ; Knoll, Sebastian |
Published in: |
Strategisches Wertschöpfungsmanagement in dynamischer Umwelt : Festschrift für Erich Zahn. - Frankfurt am Main : Lang, ISBN 3-631-53532-5. - 2005, p. 429-460
|
Subject: | Synergie | Synergy | Klassifikation | Classification | Kosten-Nutzen-Analyse | Cost-benefit analysis | Theorie | Theory |
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