Cross-buying as a challenge in emerging markets : a study of the effect of technology adoption on cross-buying intentions
Year of publication: |
2016
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Authors: | Vyas, Vishal ; Raitani, Sonika |
Published in: |
International journal of financial innovation in banking : IJFIB. - Olney, Bucks : Inderscience Publishers, ISSN 2055-6780, ZDB-ID 2864514-5. - Vol. 1.2016, 1/2, p. 80-98
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Subject: | cross-buying intentions | cross-selling | financial services | technology adoption | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | USA | United States | Finanzdienstleistung | Financial services | Beziehungsmarketing | Relationship marketing |
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