Cross-category demand effects of price promotions
| Year of publication: |
2012
|
|---|---|
| Authors: | Leeflang, Peter S. H. ; Parreño-Selva, Josefa |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 4, p. 572-587
|