Cross-channel integration and customer experience in omnichannel retail services
Year of publication: |
2022
|
---|---|
Authors: | Chung, Kyunghwa ; Oh, Kyung Wha ; Kim, Minjeong |
Published in: |
Service science. - Hanover, Md. : INFORMS, ISSN 2164-3970, ZDB-ID 2658448-7. - Vol. 14.2022, 4, p. 307-317
|
Subject: | channel integration | customer experience | omnichannel | retail brand | service convenience | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Vertriebsweg | Distribution channel | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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