Cross-cultural and cross-national consumer research in the global economy of the twenty-first century
Year of publication: |
2011
|
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Authors: | Manrai, Lalita A. ; Manrai, Ajay K. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 3/4, p. 167-180
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Globalisierung | Globalization | Internationales Marketing | International marketing |
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