Cross-cultural and sub-cultural issues in marketing ethics
Daniel E. Palmer
| Year of publication: |
2021
|
|---|---|
| Authors: | Palmer, Daniel E. |
| Published in: |
The SAGE handbook of marketing ethics. - Los Angeles : SAGE, ISBN 978-1-5297-0929-2. - 2021, p. 136-145
|
| Subject: | Marketing | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity | Unternehmensethik | Business ethics | Wirtschaftsethik | Economic ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304914