Extent: | 1 Online-Ressource(XXIII, 251 p. 88 illus.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | English |
ISBN: | 978-3-658-31178-0 ; 978-3-658-31177-3 ; 978-3-658-31179-7 |
Other identifiers: | 10.1007/978-3-658-31178-0 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012399681