Cross-cultural comparison of consumer pre-purchase decision-making : anti-aging products
Sutthipat Assawavichairoj and Mehdi Taghian
| Year of publication: |
2017
|
|---|---|
| Authors: | Assawavichairoj, Sutthipat ; Taghian, Mehdi |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 1, p. 27-46
|
| Subject: | Culture | Cultural values | Anti-ageing products | Appearance enhancing | Self-image | Social acceptability | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Soziale Werte | Social values | Vergleich | Comparison | Welt | World | Nationalkultur | National culture | Kultur |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2016-0002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011613290