Cross-cultural comparison of social media usage in the wine industry : differences between the United States and Germany
Year of publication: |
2016
|
---|---|
Authors: | Hoffmann, Carsten ; Szolnoki, Gergely ; Thach, Liz |
Published in: |
Successful social media and ecommerce strategies in the wine industry. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, ISBN 978-1-137-60297-8. - 2016, p. 154-166
|
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Internetnutzung | Internet usage | Weinbau | Wine industry | Vergleich | Comparison | USA | United States | Deutschland | Germany |
-
Social media usage and responses to social media advertising in emerging and developed economies
Chu, Shu-chuan, (2012)
-
Social networks, personalized advertising, and privacy controls
Tucker, Catherine, (2011)
-
Silver-Surfer : Profile, Nutzungsverhalten und -bedürfnisse
Fittkau, Susanne, (2012)
- More ...
-
Szolnoki, Gergely, (2018)
-
Successful social media and ecommerce strategies in the wine industry
Szolnoki, Gergely, (2016)
-
Current status of global wine ecommerce and social media
Szolnoki, Gergely, (2016)
- More ...