Cross-cultural comparisons of consumer satisfaction ratings : a perspective from Albert Hirschman's theory
Year of publication: |
2010
|
---|---|
Authors: | Duque, Lola C. ; Lado Coustré, Nora |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 6, p. 676-693
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Bildungswesen | Educational system | Studierende | Students | Kolumbien | Colombia | Spanien | Spain |
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